June 24, 2013

Raanjhanaa Marches Towards Hit status!

Raanjhanaa has surprised many a all with superb performance at the box office in its first 3 days collecting approx 20 crore nett. As for Monday, film is holding well and collections are comparable to Friday, with miniscule drop. So, from early trend it looks like Raanjhanaa is heading for being the next Clean Hit of 2013.

Raanjhanaa film landing cost is around 30 crore. That means it need to collect more than 55-60 crore nett for a Solid Clean Hit at the box office. As for film recovery already big churn of money is recovered from Satellite, Music and other rights of the film. Plus, film is doing good theatrical business in India and Overseas. If one considers a minimum of 15 crore are already recovered from Satellite + Music + Other rights. Plus, film first weekend theatrical recovery (distributor share) is easily above 10+ crore from India + Overseas. That means around 25+ crore of investment is already recovered till the end of first weekend itself.

As for makers, it will recover all its film cost by the end of first week itself. After that they are into huge profit zone. As for distributors it is too early to state anything. Looks like most of the distributors are in safe zone. If film somehow manages the 50-60 crore nett mark then most of them will recover their investment and make some kind of profit. 

Film has started well and good trending in first two weeks will ensure profit for all. Makers are assured of good profit as film is holding well on Monday. And from early trend it suggest that film will be profitable for distributors also, which is a rarity for such films with lesser star power. Only film with lesser star power which has made profit for all is Aashiqui 2 and Raanjhanaa might be the next one for sure.

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