June 13, 2013

How Chennai Express and OUATIMA will be Benefitted?

Since yesterday from the development that OUATIMA release has been postponed by a week, everyone is contemplating that what has made the makers of OUATIMA to do so. Why they have gone on back foot and taken such decision. We will try to solve this puzzle and see how both films will be benefitted now with new release dates.

Yesterday we were first to mention that there should be some negotiation between SRK and Balaji, otherwise can't see the reason for postponement. That has come out true now. Veteran actor Jeeterndra met Shahrukh Khan. After their meeting Jeetendra has agreed to postponed OUATIMA by a week, whereas SRK has assured of releasing many big single screens for Balaji on 15, which is a good gesture in return.

In India there are around 3700 significant screens and another 800 insignificant screens are available.

Case - I - If both Chennai Express and OUATIMA had released on EID - 

Chennai Express Screen Count - 2500 Screens (Around 2200 Significant Screens)
OUATIMA Screen Count - 1800-2000 Screens (Around 1500 Significant Screens)

Case -II - If Chennai Express Releases on EID and Solo.

Chennai Express Screen Count - 3500+ Screens (95%+ are Significant Screens)

Case - III - If OUATIMA Releases on 15 August.

OUATIMA Screen Count - 2500 Screens (95%+ are Significant Screens)
Chennai Express Screen Count (2nd Week) - Upto 1800-2000 Screens (Out of which around 1500 Significant Screens).

Outcome - Since, Case II and III is valid now instead of Case I. That means Chennai Express is to gain Solo Release on EID. Plus it will release in 1000 Screens more than expected earlier. Every record, including the untouchable Ek Tha Tiger Opening Day Record is in danger. Secondly for OUATIMA, it will get nearly 800+ Significant Screens on its release on 15, as expected than earlier. In fact in total it will get around 1000 screens more than expected. Although Chennai Express will be into the 2nd week and hope it doesn't affect much in outcome of OUATIMA.

Above analysis is on assumptions and done for clearing the air on the latest development of two big production houses. Hope many questions are answered after this analysis. Do, comment your thoughts also.

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