May 18, 2013

Where are Those 100 crore films in Bollywood? Are they still coming?

Bollywood has seen a total of Nineteen 100 crore (Nett) films at the Indian Box Office. Ghajini started the trend in 2008 and Race 2 is the last one in 2013. In fact, last year (2012) witnessed a total of 9 films crossing the 100 crore hurdle. One would have thought after the superb box office performance in 2012 that 100 crore is now the minimum Hit benchmark and at least 2013 will see two figure 100 crore films. But what happened in 2013 is surprising and shocking. Only Race 2 just scrapped into the 100 crore club. Forget about 200 crore, films are struggling even to reach 100 crore nett now. 

Here are some of the 100 crore club statistics

2008 - Ghajini become the first film in Indian Box Office history to reach 100 crore nett mark.
2009 - 3 Idiots become the first film in Indian Box Office history to reach 200 crore nett mark.

No of 100 crore films

2013 - 1 Film* (Race 2)
2012 - 9 Films (Ek Tha Tiger, Dabangg 2, Rowdy Rathore, Agneepath, Jab Tak Hai Jaan, Housefull 2, Barfi!, Son of Sardaar, Bol Bachchan)
2011 - 5 Films (Bodyguard, Ready, Ra.One, Don 2, Singham)
2010 - 2 Films (Dabangg, Golmaal 3)
2009 - 1 Film (3 Idiots#)
2008 - 1 Film (Ghajini)

*2013 is Still to be finished
#3 Idiots in fact reached 200+ crore nett

With 2012 garnering Nine 100 films, one would have expected the number to multiply in 2013. But alas! So what's wrong actually?

Answer in simple word is that in the first 5 months of 2013, films have failed miserably on the expectations of audiences. Yes, big star films are still to be released, but still results are miserable.

Films which should have been into the 100 crore club in 2013 - Three films that right now comes to the mind which should have been into the 100 crore club are Special 26, Himmatwala and Shootout At Wadala. Out of these Himmatwala should have been easily crossed 100 crore nett mark with the hype and pre-release buzz. But film content is criticised by both critics and audiences and it failed to touch even 50 crore nett mark. Secondly Special 26 starred Akshay Kumar and it was expected to be in the 100 crore club. But even with positive reports film failed to touch the coveted club of 100 (although Special 26 is a Semi-Hit with profits for makers & most of the distributors!). Reason, many says is the genre of the film. But if that was the sole reason, then films like Barfi! would have not touch 100 crore. Lastly, Shootout At Wadala is released with much fanfare and hype. Yes, film is still running in the theaters, but it is an open secret that film will end up in the region of around 60 crore nett mark.

Surprise of The Year? When there is disappointment at the box office, there will be pleasant surprises also. Aashiqui 2 has emerged as the biggest surprise package of the year. Film has touched 65 crore nett mark and speeding towards 70 crore nett. But even with that it is certain that film will not touch 100 crore nett, at most it can do a business of 75-80 crore nett. In fact Aashiqui 2 has outperform every expectations of trade and even makers are surprised now with the collections. As a film trade portal we would still love to see Aashiqui 2 into 100 crore, but for that Aam Junta has to do the miraculous job.

So, what's store in remaining 2013? Don't get disappointed. Indian Box Office always been slow in the first half of the year and despite knowing that only one film has crossed 100 crore nett, at least expect few mores to pass the coveted mark. 2012 record looks difficult to be broken right now, but a bare minimum of 4-5 films should touch or cross 100 crore by the end of the year. So, which are the films that has a direct or indirect shot at the 100 crore club. Below are the list.

List of films that has direct shot at 100 crore

1. Dhoom 3
2. Krrish 3
3. Chennai Express
4. Mental (If released in 2013)
6. Satyagraha
7. Yeh Jawaani Hai Deewani

List of films that has outside chance of touching 100 crore

8. Boss
9. Yamla Pagla Deewana 2
10. Besharam
11. Ghanchakkar
12. Ram Leela
13. Phata Poster Nikla Hero
14. Rambo Rajkumar
15. Gori Tere Pyar Mein
16. Lootera
17. Raanjhanaa

These are the major 17 films that has any chance of touching the 100 crore club in 2013. So, readers what do you think? Will 2013 be a better year than 2012? Is there a realistic chance of touching or surpassing 9 films record of 2012? Is there any other film outside of the above mentioned list, which can surprise us and enter into the 100 crore. Do let us know your thoughts. Cheers!

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