May 19, 2013

Latest on Peekay (P.K.) Astronomical Distribution Rights Deal.

Few days back we have revealed that Peekay (P.K.) is sold for a astronomical theatrical distribution rights. It was reported that PK is sold for a astronomical 118 crore to UTV in our earlier report. So, here is some official more news on that. Actually Disney UTV has brought the PK worldwide distribution rights for around 140 crore. Out of this UTV will pay 25 crore for marketing and promotion of the film in India and Overseas. That means UTV will pay Vidhu Vinod Chopra production house, along with Aamir Khan to promote the film in India and abroad.

Plus in the deal they have mentioned a MG of INR 115 crore for India and Overseas theatrical rights. This is big. If one takes even around 30-35 crore for Overseas distribution share. Then also around 80 crore need to be recovered from India Theatricals. That means around 160 crore nett from India domestic Box Office business itself. 

Now few cynics will start shouting that if Peekay doesn't collect 160 crore nett in India it will be a flop. That is wrong. Makers of the film can command any price from the distributors. They want to make profit that's only. If UTV are confident on the product, then they can buy for whatever price they want. As for layman language if Peekay fails to collect around 150-160 crore nett in India, then UTV may be in red. But there are still many ways to recover the money, which is not feasible to discuss right now as it is long way for the film to release. Regarding film hit or flop status it will be more dependent on Film landing cost at the time of release, which is a far way now.


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