May 7, 2013

Box Office Manipulation Continues with Shootout At Wadala

So, heat is on with the collections and speculations with the release of Shootout At Wadala. Even there was heated debate between the director Sanjay Gupta of SAW and reputed trade analyst Komal Nahta on microblogging site yesterday regarding the collections of the film. So, why so much fuss and hullabaloo regarding the box office collection of a particular film. Reason is simply that all are not honest and not showing the genuine figures for the films. That's it. Why? Simple everyone for their own benefit. 

Producers want to show escalated figure, with that he tries to impress the audiences that his film is liking by the public. Private distributors and exhibitors tries to lower the figure for keeping their share as much as possible. In such scenario a novice who doesn't know the ABC of business will do what and think which data to take as reference. This is not the first time we have seen such scenarios and in fact in past seen lots many.

So, for such situation we have designed a model to collect directly as much sample from many centers directly. Though it is difficult to collect the whole data in a speedy way, still from the sample figures at least we can know the trend and early estimates. Plus, we also try to take into count the producers and distributors figure also.

We will show with Shootout At Wadala case as an example, how we calculate the Box Office Collections and try to be as much accurate as possible.

In Shootout At Wadala case - 

Producers collection is around 30.7 crore nett.
Private Distributors collection is around 24-25.5 crore nett range.
Balaji central distribution team has given figure of 28.2 crore nett.
Addatoday Sample Estimates tells figure is around 27.5 crore nett.

So, from the above varied numbers we are confident of our figures and looks like Balaji Distribution Team has given the most accurate number. Hence, in actuals we take that number that is 28.2 crore nett as the final count for the weekend for Shootout At Wadala.

Although box office business has become simpler in recent years because of Telephone, Emails and other sources, still there is less transparency. Scenario is changing very fast and one day we will see both producer and distributor will show the same (genuine) figure. Waiting for that day. But, till then have fate in Addatoday numbers dear beloved readers! Cheers!

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