April 2, 2013

Exhibitors prefers Shahrukh Khan's Chennai Express for Eid 2013 release.

Box Office battle this Eid is hotting up with each passing day. When makers of Chennai Express asked theater owners for bulk booking of screens for Chennai Express for Eid with Himmatwala, at that moment it was clear that Shahrukh Khan starrer Chennai Express is releasing this Eid. But Ekta Kapoor made it clear that there much awaited next Once Upon A Time in Mumbaai Again is also coming on Eid as they have officially locked the date much ahead and their film has protagonists who are muslims and thus Eid release is an apt time. 
With this distributor and exhibitors have no choice left but to adjust screens for both the films. There is no doubt that with wide screen release there is enough space for to two big films to survive. But main problem is that then both films have to depend on the content also, as it is like 'survival of the fittest' in the market.

But breaking news is coming is that a large section of exhibitors are now hooting for Shahrukh Khan project for Eid. They are saying that they are eagerly waiting for Chennai Express starring SRK and Deepika Padukone. It is festive time and audiences want entertainment. Few exhibitors who were lucky to see the first look of CE in Wai, Maharashtra, are going gung ho for the film and wants CE to be released in Eid itself. They don't mind whether OUATIMA is releasing in Eid or not. With confidence from exhibitors for CE, SRK is definitely one up from Akshay Kumar starrer right now. Now it is to be seen what makers of OUATIMA do to get the coveted slot of Eid.

Note - This is just the latest information we received on CE and OUATIMA clash. Wait for official update.


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