Ek Thi Daayan has taken a sedate start at the box office as far as Morning and Noon shows are concerned. As per early reports it has registered an occupancy of around 30% on average across all India. Occupancy is below par considering it a Emraan Hashmi starrer film. Film is expected to pick up well from Evening shows today.
Ek Thi Daayan is a horror genre film starring Emraan Hashmi, Konkona Sen Sharma, Kalki Koechlin and Huma Qureshi. Film was not promoted as huge as it was expected. That's why one of the reason for average start. But since, it stars Emraan Hashmi expect some kind of opening because of his star power and through the weekend. As far as box office collection goes, film will ride on content power in long run and if content is good collections will grow manifold on Saturday and Sunday.
Ek Thi Daayan is made on controlled budget and it will not be much of a difficulty for makers to recover the film cost from theatrical and non-theatrical revenue sources.
Regarding the advance booking report for the later half of the day it is better than the Morning shows, hence, expect occupancy to increase as the day progresses.