Fresh girl to be cast in Aamir's Dhoom3

After Esha and Ash in the previous instalments, Dhoom 3 will have a new girl alongside Aamir.

After months of speculation over who amongst the three leading actresses (Katrina, Deepika, Priyanka) will be cast opposite Aamir in Dhoom 3, Yash Raj has revealed that there will be no seasoned actress but a newcomer as the female lead in YRF's most awaited sequel of the Dhoom series.

Yash Raj reveaked, "Aditya Chopra and Director Vijay Krishna Acharya are keen to cast a totally new face to play the female lead role in the movie. And the hunt is on."

Will Dhoom 3 break box office records of Dabangg? Afterall Salman worked with debutante Sonakshi in the film and people loved the pair. Aamir will follow suit as he too will be seen with debutante actress in Dhoom3.

The production house which only signed the top stars has now become a platform even for newcomers to showcase their talent. YRF has launched many new faces like Anushka Sharma, Ranveer Singh, Parineeti Chopra, Shraddha Kapoor, Shazahn Padamsee in recent past too.

DHOOM: 3, directed by Vijay Krishna Acharya and produced by Aditya Chopra, stars Aamir Khan along with Abhishek Bachchan and Uday Chopra who will resurrect their iconic roles of Jai Dixit and Ali. The music will be composed by Pritam.

Read More >>

Cricketers is the next best thing in ad world

India's top cricket stars have hiked their endorsement tags, hoping to cash in on the historic World Cup triumph, according to industry sources. But things haven't quite gone according to plan: advertisers are opting for IPL players who come a lot cheaper and have good brand value while the T20 league is on.

Industry insiders say Team India skipper MS Dhoni has been demanding Rs 10 crore per endorsement after having signed a deal for around Rs 6 crore just before the World Cup. Man of the tournament Yuvraj Singh's fee has reportedly jumped from Rs 2-2.5 crore to Rs 5 crore.

The agencies managing top cricketers confirmed to TOI that their clients' price tags had gone up after the Cup. However, Sachin Tendulkar's brand managers said the figures doing the rounds were exaggerated.

"We don't quote figures like this. Sachin is an exclusive brand and he doesn't sign for money. He balances his commercial and private life very carefully. But he is certainly at par with Dhoni," a spokesperson for his agency said.

Advertisers cited two reasons why no Team India player had bagged an endorsement after the Cup. One, advertisers felt the rates being demanded were too high. And two, with the IPL currently on, they could get three cricketers from any of the IPL teams for Rs 2.5 crore. Getting an individual cricketer for a higher amount would not bring proportionate returns, they felt.

If the advertisers do eventually match the fee being demanded, the value of top Team India players like MS Dhoni would be at par with Bollywood biggies like Amitabh Bachchan, Shah Rukh Khan and Salman Khan. Dhoni would still be a notch lower than Aamir Khan, who commands the highest endorsement fee.

Read More >>

Shor In The City - Movie Review

A major chunk of the film industry is under the misapprehension that when a film makes it to the festival circuit, it holds zilch prospects at the box-office. It isn't for the aam aadmi; these films are sans entertainment. Tags such as offbeat and unusual are attached to it, even before the audience can give its mandate. But the perception has gradually changed with time, with more and more people getting cinema literate. These films have been successful in striking a chord with the festival crowd as well as passionate moviegoers. Most importantly, these films have quashed the notion that they aren't commercially viable.

SHOR IN THE CITY, which won tremendous acclaim at various international festivals, takes this legacy forward. Like some striking films in the past, this one has the power to mesmerize and fascinate the festival crowd as well as those looking for an intelligent film while planning a trip to cineplexes. Yet, it is not one of those regular entertainers that we churn out with amazing regularity and which insult the intelligence of the viewer.  

Read More >>

India Team Cricket World Cup 2011 winning moments and celebrations

Read More >>